WORK STYLE
01

We tackle challenges in e-commerce, web, and sales organizations—sometimes as directors, sometimes as the right-hand person to executives or business leaders—and we’re deeply involved not only in concrete planning but also in actual operations and day-to-day work. That’s our style.
That’s why we use the term “how to sell.” We don’t just offer advice; we work together on specific “actions” that directly lead to results. In doing so, we also consider “how to present” the product.
Precisely because our areas of expertise are completely different, we are able to work together by complementing each other’s strengths, and we gain new insights with every project.

In addition, Noguchi and Mizoguchi have three and two children of the same age, respectively. In addition to work time, they also want to spend time with their families and children while they are still young. For this reason, it was essential for me to have the freedom to work the way I do now.
I believe that having a family and children is one element that expands my thinking about work and things.

Noguchi usually travels with his family.
It seems somewhat wasteful to try to strictly separate work and personal life, whether on weekdays or weekends. Of course, I think the idea that “digital detox is important” and “you should forget about work on your days off” is valid, but that should depend on each person’s individual style. When you’re involved in creative work, completely clearing work from your mind can even feel inefficient.
This is because, when the boundary between work and personal life disappears, you often gain access to special experiences and information.

For example, through connections with acquaintances and friends met through work, you can embark on experiences with your children that you wouldn’t normally be able to have. Unlike experiences curated by providers who prioritize safety and avoid risks, these often offer a glimpse into authentic local life as it truly is. In this environment, children gain a raw, firsthand sense of the world that they wouldn’t experience through typical tourism or organized programs.
These are experiences unique to rural areas that you simply can’t find in the city. It is precisely because we work in this way—blurring the lines between work and personal life in a positive sense—that we can build up a wealth of special shared experiences both domestically and abroad. I believe that this kind of hands-on learning is what will be most important for children, even in a future driven by AI.

WORK STYLE
02

CHALLENGE

The evolution of IT and AI
is
not a threat, but
a tailwind.

Recommended Tools

(*At the time of writing)

Web

E-commerce

Because it’s no-code, there are things you can do at
.

Even making minor changes or updates to the site requires the development team’s involvement, which takes up a lot of time and prevents us from operating the site as we’d like. On top of that, the costs and burden associated with security and maintenance are becoming increasingly heavy.
Faced with these common client challenges—and similar issues within our own company—we arrived at “no-code” as the solution.
It enables fast and intuitive operation even without specialized knowledge, while the tool itself ensures security and handles updates automatically.

While it depends on the scale of your business and your goals, I believe that—barring exceptional circumstances—using no-code tools is one of the best approaches for both planning your sales strategy and designing your online presence.From that perspective, we’ve decided to use “Studio” for websites and “Shopify” for e-commerce.
This might change in the future, but after testing several tools, these two emerged as our top choices.
I’ve come to realize that many issues we’ve accepted as inevitable—even while recognizing them as challenges—can actually be resolved by switching to no-code solutions.

OUR FAVORITE

While I’ve had many failed new ventures over the years, there are two projects that have been successful. One is a project with family members, and the other is a project I started with like-minded colleagues I met through my work.
What these two successful (and ongoing) projects have in common is that they’re led by people who are truly passionate about their core concepts, and we’re actively involved in moving them forward.

While I spend most of my day working with clients on IT and design projects, I believe it’s crucial to dedicate time to in-house projects and collaborations with my colleagues to broaden our horizons and explore new possibilities.
And having both allows me to enjoy my work more than anything else. I believe that because each offers different insights, I’m able to cultivate the ability to apply what I learn from both to my work.

Succulent Specialty Store

tawawa

https://tawawa.life/

A succulent specialty store started by a family member who loves succulents. The concept of the store is "Time to enjoy yourself with succulents. The store imports seedlings from Korea and sells them under the concept of "time to enjoy yourself in harmony with succulents. We are in charge of the overall sales strategy, branding, and creative production, including the e-commerce site.
In 2024, a plastic greenhouse will be built in Koshu City, Yamanashi Prefecture, and we will start curing and selling imported seedlings. We are planning new initiatives in the future.

Craft beer

Shimanami Brewery

https://shimanami-brewery.com/

The project was originally launched by Matsuoka, a brewer, Sugino, a creative director, and Noguchi and Mizoguchi of IT Plus, who worked together on the Yamanashi Brewery project. Matsuoka and Sugino are from the same hometown of Hiroshima, so they established a brewery in Onomichi. We are in charge of branding, business start-up, and website management support.
Our concept is to create a beer experience that suits the Japanese people. We pursue the ideal craft beer with a focus on the best lagers. Winner of the World Beer Awards (WBA) 2024 in Japan.