WORK STYLE
01

While facing the challenges of EC, Web, and sales organizations, we are deeply involved not only in specific planning but also in actual operation and practice, sometimes as a director and sometimes as the right-hand man of managers and business managers. That is our style.
That is why we use the term "selling style. We do not just give advice, but work together on specific "actions" that directly lead to results. In the process, we also consider "how to showcase" the product.
Because our areas of expertise are completely different, we are able to work together to fill in the gaps and gain new insights each time we work together.

In addition, Noguchi and Mizoguchi have three and two children of the same age, respectively. In addition to work time, they also want to spend time with their families and children while they are still young. For this reason, it was essential for me to have the freedom to work the way I do now.
I believe that having a family and children is one element that expands my thinking about work and things.

Noguchi often travels with his basic family.
It is somewhat wasteful to try to keep workdays and holidays, work and private life, strictly separated. Of course, I think it is important to think that "digital detox is important" or "work should be forgotten on holidays," but it should depend on each person's style. When I am involved in creative work, I even think it is rather inefficient to completely forget work from my mind.
This is because there are often special experiences and information to be gained when the boundary between work and private life is removed.

For example, through the connections of acquaintances and friends they have met through their work, they can step into experiences that they would not normally have the opportunity to do with their children. Unlike experiences where the provider avoids risk and shows safety first, the original local life is often seen as it is, and in the process, the children also acquire a raw sense of life that they would not be able to experience through ordinary sightseeing or programs.
This is an experience that cannot be had in the city, but only in the countryside. It is precisely because we work in this way, "mixing public and private in a good way," that we are able to accumulate special experiences together in Japan and abroad. I feel that this living learning is the most important thing for children, even in a future with advancing AI.

WORK STYLE
02

CHALLENGE

The
evolution of IT and AI is a
tailwind, not a
threat.

Recommended Tools

(*At the time of writing)

Web

EC

There are things you can do
because it's a no-code.

Even minor changes and updates to the site require the help of the development team, which is time-consuming and prevents the site from operating as expected. On top of that, the costs and burdens of security and maintenance are getting heavier and heavier.
We found "No Code" to be the solution to our client's common problems as well as our own.
The tool enables speedy and intuitive operation without specialized knowledge, while at the same time, security is ensured and updates are performed automatically.

It depends on the size of your business and what you want to do, but unless you have a very good idea, we believe that using no-code tools is one of the best ways to think about how to sell and showcase your products. From this perspective, we have decided to use "Studio" for websites and "Shopify" for e-commerce.
We may change this in the future, but these two tools were the answers we came up with as we experimented with several tools.
We realize that there are many things that we used to accept as normal, even though we felt some issues, that can be solved by replacing them with no-code.

OUR FAVORITE

I have had many new projects that have failed, but there are two projects that have been successful. One is a project that was started by my family members and the other is a project that was started by a group of like-minded people that I have had the opportunity to work with.
What these two successful (and sustainable) projects have in common is that they are led by people who truly love the things that form the core of the project, and we ourselves are actively involved in the project. We ourselves are actively involved in the project.

Although we spend most of our daily time working with clients on IT and design, we believe it is very important to spend time on these projects in-house and with our colleagues to expand our range and possibilities.
And the best part of having both is that we enjoy working with them. I believe that we will develop the ability to give back to both because of the different things we can gain from both.

Succulent plant specialty store

tawawa

https://tawawa.life/

A succulent specialty store started by a family member who loves succulents. The concept of the store is "Time to enjoy yourself with succulents. The store imports seedlings from Korea and sells them under the concept of "time to enjoy yourself in harmony with succulents. We are in charge of the overall sales strategy, branding, and creative production, including the e-commerce site.
In 2024, a plastic greenhouse will be built in Koshu City, Yamanashi Prefecture, and we will start curing and selling imported seedlings. We are planning new initiatives in the future.

craft beer

Shimanami Brewery

https://shimanami-brewery.com/

The project was originally launched by Matsuoka, a brewer, Sugino, a creative director, and Noguchi and Mizoguchi of IT Plus, who worked together on the Yamanashi Brewery project. Matsuoka and Sugino are from the same hometown of Hiroshima, so they established a brewery in Onomichi. We are in charge of branding, business start-up, and website management support.
Our concept is to create a beer experience that suits the Japanese people. We pursue the ideal craft beer with a focus on the best lagers. Winner of the World Beer Awards (WBA) 2024 in Japan.